Scale prototype of a multi-functional waterbottle which aids in self-myofascial release.
As a life-long athlete, I've seen amateurs and professionals alike stopped dead in their tracks by a chronic injury that could have - and should have - been prevented through simple recovery and self-care. I spent a year and a half fighting patellar tendonitis, which was ultimately resolved by drinking more water, foam rolling, and stretching regularly; this seems to be a trend among the most common pains and injuries that athletes face, no matter the sport or level of performance.
A foam roller (left) is used for self-myofascial release. Fascia are the thin, fibrous tissue surrounding your muscles - neglect of the fascia can lead to stress-induced injuries such as tendonitis. Foam rolling is often prescribed by physical therapists, but their instructions are not always followed.
What obstacles stand in the way of physical self-care?
40 athletes were surveyed to better understand their behavior, wants, and needs.
Rate your experience with foam rollers according to the following factors:
Based on these survey results, it was clear that I needed to design a tool for self-myofascial release that would be attractive, compact, and easy to use.
IKU = "nourish"
This bottle is the all-in-one self-care tool. Whether you’re a dedicated athlete or a couch potato, Iku - named after the Japanese word for "nourish" - will give your body the care that it needs.
Iku will look after you no matter where you are -- at the gym, on the train, in a meeting -- so your body gets the recovery it needs, even on the busiest of days. The compact form conveniently doubles as a water bottle small enough to carry in your hand or bag, while rotating rings of high-density foam make it easy to massage sore muscles without rolling around on the floor.